Author(s): Prabhjyot Kour

Abstract:
Sports events are a great platform to showcase the impact they have on society - well-being of the persons, quality of life, the creation of jobs, health, social inclusion and to get young people back on the right track in life. Not only on the social front, but these events provide opportunity for long-term economic development of the nation and to build upon the structural improvements in the country as well as the respective host region. Due to the emergence of sports events a new aspect to tourism has emerged which is known as sports tourism. Sports tourism generates economic impact through direct spending into the economy and it is rapidly growing industry under the broader travel/tourism industry. Sports tourism brings in tens of thousands, even hundreds of thousands of viewers. Obviously, people need to eat and need places to stay and therefore it leads to the demand for and more money to hotels, restaurants, local vendors and alike. Sports tourism can play a vital role in developing local communities. On the other hand, there may be certain negative impact of hosting sports events - crowding, disruptions to lifestyle, and so forth. IPL started in the year 2008 and it has had huge impact on the Indian economy and the economies of the host cities.Not many studies have been conducted to analyze the impact of IPL matches in North India, and in particular Mohali, though the matches are being held at PCA stadium Mohali since the year 2008. The present paper shall highlight the linkage between socio-economic development and sports events through the door of sports tourism in general. Based on the survey conducted during IPL match (2018) at PCA Stadium Mohali, this paper shall focus on the social and economic impact of IPL match on the local vendors and residents in the vicinity of the stadium. The paper will also through light on the problems faced by the respondents in the study area and suggest possible suggestions for the improvement. The study shall be based on both secondary as well as primary data sources. The primary data was collected through well developed questionnaire.

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