Author(s): Dr. Poornima Sharma

Abstract:
The success story of centuries like USA, Canada, Japan, Australia and other developed centuries of Europe can be traced to strong consumer revolutions. Even drastic political changes in the USSR and Germany can be attributed to the dissatisfaction of their consumer citizens with the political systems which failed to fulfill their consumer’s needs and rights. However, economic dependence continues even after more than five decades of independence in India. Neither the rich nor the poor are able to exercise their rights as consumers. The same is the position of other developing countries.

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