Author(s): Palwinder Singh Bhatia

Abstract:
Health information is one of the most accessible topics online. Worldwide, approximately 4.5% of all Internet searches are for health information and more than 70, 000 websites disseminate health information. Online media is playing an increasingly important role in health education research and practice. In recent years, communication campaigns have become relatively more effective as a result of the increased use of preliminary evaluation research to formulate a campaign strategy and divide its messages and overall audience segmentation into specific sub-audiences, which are then reached with targeted messages. This paper tried to find out the real role of online media for disseminating health information and highlighted the comparative data of rural and urban areas of Amritsar district of Punjab, India, through Survey technique. A total of 200 respondents of urban-rural areas were selected randomly and their responses were collected with scheduled questionnaire method. To reduce treatment disparities, the main questions were targeted on the accuracy of health related content available on Internet.

Pages: 999-1001  |  431 Views  65 Downloads