Author(s): Dr. Gopa Saha Roy, Priyatosh Mondal and Munmun Chakraborty

Abstract:
Media sports are a new culture fusion of sports with communication. Cricket and football has become the most interesting are of media coverage among different newspaper. Media brings the live coverage but print media recall the memory of previous night. It has long term impact in the newspaper reader’s mind. Now a days we the Indians too much crazy on cricket tournament. Lionel Messy and MS Dhoni is presence brings lot of wave in our mind. Media and sports one the past and parcel of our day to day existence. They create a synthesized bonding whish immense entertainment and learning. Thus, it is important to understand the relation between sports and media coverage. According to India TV ratings agency TAN media research, now a day’s cricket come first with 122 million viewers but the football lover are not for behind. But there are no such data considering the print media coverage. The purpose of the study is (i) to get some specific information about the print media coverage of different sport event; (ii) to compare the coverage of different sports event of three newspapers; (iii) to Judge the relative change of coverage considering different intensity of event; (iv) to compare the media coverage of football and cricket sports person. The coverage was taken only during the event. A scissor was used to cut the cover area in the newspaper and simple measuring tape was used to measuring the area and then calculated the total area of coverage. (In IPL only considered 13 days and world youth football tournament considered only 22 days. Area measuring was taken in cm² after that calculator the total area of coverage). The calculated area of coverage’s regarding literature published in the times of India Patrica revealed that the coverage (The times of India – Cricket:-L- 2197.76 CM², Football-L-47970.98cm²) was much more than the coverage of Ananda bazer Patrica (Cricket: L -1953.65 CM², and Football:-L-27106.53 CM²), Probhat khobor. (Cricket: L-1035.7, football. L-9436.01). In case of photo also the coverage of The times of India Patrica (cricket-P-564.09 CM², Football-15685.25cm²) was much more than other two paper. It has concluded that the coverage of English Newspaper was more than the other newspaper. The commonality of the supporter, winning of competitive team etc. is the major factors to decide the area of mileage provided by newspaper. Media provides demand for icon and provided media mileage for them.

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