2019, Vol. 4, Issue 1
Are millennials driving changes in the sports industry of modern India?
Author(s): Samra Khan and Dr. Neera Pant
India is a diverse nation with over 1.3 billion citizens. It has witnessed several sports being watched, taught and played in varying proportions. For decades cricket has been the maverick of the Indian sports industry despite not being the national game and the existence of locally popular games. However, with the advent of technology, the young Indian millennials have steered the sports industry in a new direction. Not only have the viewers promoted and engaged in watching a variety of Indian and International sports, the devices and patterns of viewership have also shifted. In addition, there has been a rapid increase in the development of online gaming to an extent where games like PUB-G have become the arch-nemesis of parents and educators. Sports, in any nation, directly and indirectly, affect the revenue, diplomacy, mental health, education and camaraderie of a country. This paper intends to highlight the changing trends of consumption of sports in India, its reasons and its consequent impact on socio-economic and personal growth and lifestyle changes.
Pages: 1008-1010 | 460 Views 29 Downloads
How to cite this article:
Samra Khan, Dr. Neera Pant. Are millennials driving changes in the sports industry of modern India?. Int J Physiol Nutr Phys Educ 2019;4(1):1008-1010.