Author(s): Ritesh Sharma and Dr. Kuldeep Kumar Battan

Abstract:
The game is a recreational and entertainment activity in rural area. But when we discuss about in urban area some sportsmen are choose the game as a profession. The performance of sports persons is depended upon the coaching. So that the coach given important role in performance of sports men. As well as coach given better role if media is show their effort. Due to this the researcher wants to know that the role of coach in mass media to promotion of sports. According to this concept the researcher was selected this type of study. The subject entitles An Analytical Study on Promotion of Game & Sports in Social Media through Sports Coaches. For this study twenty five coaches of different games in Jammu & Kashmir have been observed. There are no age limits of subjects. The main objective of this study is to find out the role of coaches to promotion in sports through social media. The standardized questionnaire has been used for data collection on the subject and data have been analyzed through the percentage method. After that the researcher has found that according to coaches the social media is given average role to promotion of game &sports in Jammu & Kashmir.

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