Author(s): Ritesh Sharma and Dr. Kuldeep Kumar Battan

Abstract:
The sports are not promoted without media and related persons. Many people are attached with sports directly and indirectly e.g. players, coach, trainer, physiotherapist, sports journalist, federation members etc. All these persons are promoting the sports their own level and federation members are done another level. According to this concept the researcher was selected this type of study. The subject entitles A Study on Role of Mass Media in Promotion of Game & Sports. For this study ten federation members of different games in Jammu & Kashmir have been observed. There are no age limits of subjects. The main objective of this study is to find out the role of mass media to promotion in sports through federation members. The standardized questionnaire has been used for data collection on the subject and data have been analyzed through the percentage method. After that the researcher has found that according to federation members the mass media is given average role to promotion of game & sports in Jammu & Kashmir.

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