Author(s): Aqil Rasool and Sanjay Verma

Abstract:
This paper draws on data from a qualitative study of bodybuilding in Jammu & Kashmir. It discusses the ambiguous role of bodybuilding, and provides us some knowledge about physical fitness and how we can enhance this industry, with the help of government, and qualified work force. The researcher had used some historical data and some current data, through the interview method, and has taken some information from electronic sources too. Researcher have also discussed that what are the hindrances and how we can overcome these hindrances, funding to the associations, their work, and what steps or measures be taken to increase the standard of this industry.

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