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International Journal of Physiology, Nutrition and Physical Education
ISSN: 2456-0057

International Journal of Physiology, Nutrition and Physical Education

2021, Vol. 6, Issue 2
Twitter activity and engagement analysis of football club (FC) goa compared to the other participating clubs of the AFC champions league 2021
Author(s): Aishvarya Vikram Singh and Dr. Sandeep Prabhu
Abstract:
Purpose: The objective of this paper is to ascertain whether FC Goa, who were the only representative club from India in the AFC Champions League 2021, are at par with their competition in the AFC Champions League 2021 in terms of maintaining a healthy level of activity on Twitter whilst ensuring that their content in the form of Tweets is being engaged with to the desired level by their followers.
Design/Methodology: The Twitter Advanced Search tool was used to collect the data of comments, retweets and likes made by the followers on Twitter of only those participant clubs which have a verified Twitter account, the season for which the data is collected for each club is the last completed season of each club before the AFC Champions League 2021. After collecting the data, the clubs were ranked using Microsoft Excel 2013 on the basis of two parameters: Activity and Engagement.
Findings: The Study revealed that FC Goa was the second best performing club in terms of activity on Twitter out of a total of 20 participating clubs however, in terms of being able to garner enough engagement from their followers, they stood last.
Practical Implications: The findings of the study will enable the e marketers of FC Goa to gauge the current landscape of the popularity of their club on Twitter.
Originality: The model of analysis used in this study is conceptual. The analysis performed is significant because it provides the readers the insight into the ability of a top Indian football club to drive fan engagement through the medium of Twitter. The model can aid similar research in the future that aims to take any club from India as a subject for comparison with clubs from different Asian countries.
Pages: 63-69  |  176 Views  4 Downloads
How to cite this article:
Aishvarya Vikram Singh, Dr. Sandeep Prabhu. Twitter activity and engagement analysis of football club (FC) goa compared to the other participating clubs of the AFC champions league 2021. Int J Physiol Nutr Phys Educ 2021;6(2):63-69.
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International Journal of Physiology, Nutrition and Physical Education