Author(s): Parveena Begum and Dr. Sandeep Bhalla

Abstract:
Volleyball was introduced to the Olympics in 1964 but the beach volleyball phenomenon arose only at the 1996 Atlanta Olympic Games in Atlanta. The international governing body for volleyball is the Federation Internationale de Volleyball (FIVB), headquartered in Lausanne, Switzerland. The FIVB is the world's largest sports federation, with more than 200 member nations. Under the direction of its president, the FIVB oversees the administration of volleyball throughout the world and is responsible for producing several major events, including the Olympic Games, World Championships, World Cup, World League and World Grand Prix. The FIVB's main activity is worldwide planning and organisation of volleyball events, sometimes in conjunction with other international governing bodies such as the International Olympic Committee (IOC). The FIVB also maintains extensive special programmes aimed at the advance of world volleyball. This includes the constitution of development centers in areas where the sport is still unpopular, as well as support (in instruction and equipment) for organizations that fail to meet the quality standards required on an international level. Another relevant area of concern is the promotion of volleyball in a worldwide scale. Part of the FIVB's activities in this area consists in attracting media partners and sponsors through negotiation of commercial rights for broadcasting and coverage of major events.The FIVB Working closely with national federations and private enterprises the FIVB aims to develop Volleyball as a major world media and entertainment sport through world-class planning and organisation of competitions, marketing and development activities. As the global guiding organisation for volleyball, the FIVB upholds the highest standards to ensure the legacy and excellence of the sport is experienced and enjoyed around the world. The FIVB’s key role is to provide leadership to over 500 million players and 33 million licensed athletes.

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