The aim of the study was to examine the effect of novel pace bowling protocol on executive function. Twenty male pace bowlers aged 19.55±1.61years, represented in CAB organized cricket league were assessed the executive function before and after four & eight over bowling spell by following the novel pace bowling protocol developed by Simon A. Feros (2017). The executive function was assessed by using computerized neurocognitive assessment (CNS Vital Signs VS4). The mean score of Pretest, Posttest1 and Posttest2 were 95.55±6.97, 100.2±6.6 and 107.7±8.54 respectively. Repeated measure ANOVA revealed that there were significant changes in executive function after both the bowling spell compare to pretest. From the result of the study, it can be concluded that novel pace bowling protocol has beneficial effect on executive function of cognition.