Author(s): Zaid Makki Jasim

Abstract:
The results of the current study, which was conducted on the employees of the Department of Sports Activity in the universities of the Middle Euphrates, who numbered 94 affiliates, holders of doctoral, master’s and bachelor’s degrees for the purpose of knowing their views on the reality of sports media and its role in spreading sports culture, where the researcher used the descriptive approach in a comprehensive inventory method, where a questionnaire was prepared It consists of 28 phrases distributed over two axes. The first axis contains 15 phrases, while the second axis contains 13 phrases. The results of the study indicated that the role of sports media is weak in spreading sports culture among university students. It also showed that audio media is considered one of the fastest means to spread sports culture, despite the fact that the available sports media does not meet the different orientations of students. The results also indicated that social media is the best way. Currently, to raise the cultural level of students, as it is the most popular among young people.

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